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Press Release: Soft-Aid announces partnership with Journey Education Marketing

The partnership will provide Software Asset Management (SAM) consulting services to educational institutions


WOBURN, Mass., October 25, 2007 – Soft-Aid, a leading provider of Software Asset Management (SAM) consulting services, today announced that it is partnering with Journey Education Marketing, Inc. (JourneyEd), a leading provider of computer hardware and software solutions to educational institutions. Together, the companies will provide JourneyEd customers with a variety of Software Asset Management consulting services, through the JourneyEd SAM Program.


“We are excited to be working with JourneyEd,” said David Yashar, Managing Consultant of Soft-Aid. “They have tremendous experience working with software licensing and providing software solutions to colleges and K-12 schools. They recognize the value SAM provides for effective IT Governance in any organization, not just businesses.”


Among other software management-related services, the JourneyEd SAM Program provides educational institutions with a strategic analysis of the licenses they own and the software they have deployed, and provides recommendations for developing and implementing effective SAM practices that are tailored to their unique organizational needs and based on industry-recognized standards. Enabling educational institutions to effectively track and manage their software assets provides significant ROI through reduced risks, costs savings, and increased IT Department efficiency.


About Soft-Aid


Soft-Aid, based in Woburn MA, provides Software Asset Management (SAM) consulting services that enable organizations to effectively address critical business concerns related to tracking and managing software assets. Soft-Aid’s consultants are SAM specialists, who use their experience and expertise to provide solutions that reduce the risks of improperly licensed software, reduce the costs of purchasing and managing software and increase efficiency in the IT Department. A leader in the field, Soft-Aid is directly involved in the adoption of the ISO 19770-1 standard for SAM, and continues to lead the industry in developing innovative SAM solutions. To learn more about Soft-Aid or the company’s services, visit: www.aid.com


About JourneyEd


Journey Education Marketing, Inc. (JourneyEd) based in Dallas, is the leading multi-channel software and hardware marketer to the K-12 and post-secondary academic markets, which include students, faculty, staff, educational institutions and public school districts. Operating more than 10,000 online stores (eStores), JourneyEd offers thousands of market-leading software and technology products, including those published by Microsoft, Adobe, Autodesk, Avid and Corel, at discounts of up to 85 percent off retail prices to verified academic buyers. For more information on JourneyEd, visit www.JourneyEd.com or call 1-800-874-9001. For more information about the JourneyEd SAM program, visit: www.journeyed.com/sam

Contacts:
Adam Fast
Marketing Manager
Soft-Aid
781-569-0410
info at aid.com

Journey Education Marketing
800-874-9001
pr at journeyed.com


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